PHOTOKINA 2018, COLOGNE, GERMANY, September 26, 2018— FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will be presenting an exhibition at Photokina 2018, the world’s leading trade fair for the photographic and imaging industries, which is being held in Cologne, Germany from September 26 to 29. Fujifilm’s corporate slogan “Value form Innovation” will also serve as this year’s exhibition slogan, and the company will be showcasing a wide range of value-added products and solutions created through the use of innovative technologies. The products and solutions on display encompass the entire spectrum of still and motion images – from input to output.

The Fujifilm booth will feature a Touch & Try corner where visitors will be able to try out our X Series and GFX Series digital cameras and all 38 interchangeable lenses, and an impressive gallery adorned with silver halide prints of images captured by X-Photographers. A special talk event will also be held with internationally renowned photographers discussing their various works and the attractions of Fujifilm’s digital cameras. In addition, this year we are marking the 20th anniversary of our instax cameras, and to celebrate the occasion Taylor Swift – one of the world’s leading recording artists – has teamed up with Fujifilm to become the company’s global instax partner. The Fujifilm booth will feature an instax Touch & Try corner, and a corner exhibiting every single model released over the 20-year history of instax cameras and see for themselves the reason instax have become so popular around the world. Also on display will be a variety of products and services that only a company with the vast expertise and experience of Fujifilm is able to offer – these include reference exhibitions of new technologies that realize new ways of enjoying photos and other images, and the wide range of benefits and fun to be had with the ever-expanding Wonder Photo Shop. We look forward to seeing you all at the Fujifilm booth.

For further details, please see @photokina website

https://fujifilm-x.com/photokina2018/