FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it has been awarded the Good Design Award 2018*, organized by the Japan Institute of Design Promotion, for 29 of its products in a wide range of business fields including instax Series of instant cameras, X Series of digital cameras and endoscopy products. The company has received the Award for 34 consecutive years since 1985. The honor of receiving the Award for as many as 29 products is in recognition of not only outstanding product appearance but also various other features such as excellent product performance and superb user interface that provides ease of use and advanced operability. 

The X Series product that received this award is: 
1. Premium compact digital camera “FUJIFILM XF10”
2. Mirrorless digital camera “FUJIFILM X-A5”
3. Mirrorless digital camera “FUJIFILM X-T3”
4. Mirrorless digital camera “FUJIFILM X-T100”
5. Mirrorless digital camera “FUJIFILM X-H1”
6. Mirrorless digital camera “FUJIFILM GFX 50R”
7. Interchangeable lens for medium format mirrorless digital camera GFX Series “FUJINON GF45mmF2.8 R WR”
8. Interchangeable lens for medium format mirrorless digital camera GFX Series “FUJINON GF250mmF4 R LM OIS WR”
9. Interchangeable lens for digital camera X Series “FUJINON XF80mmF2.8 R LM OIS WR Macro”
10. Interchangeable lens for digital camera X Series “FUJINON XF200mmF2.0 R LM OIS WR”
11. Interchangeable lens for digital camera X Series “FUJINON XF8-16mmF2.8 R LM WR”
12. Interchangeable lens for digital camera X Series “FUJINON MKX18-55mm T2.9/MKX50-135mm T2.9”

As Fujifilm pursues design excellence as a key product value, numerous products have won the Good Design Award from among the large number of entries. Encouraged by this achievement, Fujifilm will continue to strive to develop outstanding products.