FUJIFILM Corporation has unveiled the GFX 100Megapixels Concept, the concept of flagship model currently under development as a new addition to the GFX Series - a medium format mirrorless digital camera series incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor** (43.8mm x 32.9mm.) 

The concept is to create Fujifilm's flagship model with highest performance and innovative features fully capable of meeting the diverse needs of professional and high amateur photographers. It incorporates the world's highest* 102 million pixels image sensor which is larger than 35mm full size sensor, realizing world-leading image quality with Fujifilm's proprietary color reproduction technology accumulated over many years and ground-breaking mobility.

 (1) Achieves world-leading image quality and superior mobility by incorporating the Fujifilm G Format Image Sensor with the world's highest* 102 million pixels

• It incorporates the newly developed Fujifilm G Format image sensor with the world's highest* 102 million pixels. Together with the high-speed image processing engine X-Processor 4, the FUJINON GF Lens which provides ultra-high image resolution, and Fujifilm's proprietary color reproduction technology accumulated over more than 80 years, the camera produces world-leading image quality, with precise and faithful reproduction down to the finest details.              

(2) Expanding the scope of ultra-high resolution photography through the world's first-ever built-in image stabilization technology to be incorporated into a medium format digital camera

• Fujifilm has developed a new built-in image stabilization system, the first such system in the world to be incorporated into medium format digital cameras***. As the new image stabilization works with all varieties of interchangeable lenses, it expands the scope of hand-held ultra-high resolution photography with the 102 million pixel sensor.                

(3) Meeting the need for high-quality video production with the world's first*4 medium format mirrorless digital camera equipped for shooting 4K videos

• The combination of the newly developed image sensor with high-speed readout capability and the X-Processor 4 high-speed image processing engine provides a world's first*4 capability for shooting 4K videos (4K 30p 10bit)*5 with a medium format mirrorless digital camera.
• A medium format sensor, larger than the sensors generally used in high-end cinema cameras, creates greater depth of field for shallow-field subjects, improves reproducibility across a wide range of color tones, and provides superior sensitivity. It gives photographers the ability to easily shoot high-quality movies which capture rich textures and depth as well as a sense of atmosphere present in a scene.                   

(4) Light, robust vertical grip and integrated magnesium alloy body provides superior utility
It is the first camera in the GFX Series to have a vertically-position grip and an integrated magnesium alloy body, a design which makes the camera extremely robust, while also achieving good holding stability when attaching or removing large interchangeable lenses.